The ever-game Fred Done, owner of the bookmaker Betfred poses for a fun PR photography April fool stunt.

Fred Done, owner of Betfred, practising Yoga at home.

Fred Done, owner of Betfred, practising Yoga at home.

Not many CEO’s get PR and how it can work for them, but Fred’s always game to try a story and gives a good shot…doubtless that’s helped him develop the north west’s largest privately owned business.

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